Retail store front rent is expensive because it’s valuable. Use big bright vinyl window lettering to make people aware of your name and what you sell. Then use removable vinyl window decals to feature sales and promotion. Run sales at different price points to attract a wider clientele. You can also use small vinyl window letters for store hours, address and phone number. The vinyl window letters are available in 23 colors and the letters come pre-spaced on a wax liner. Just peel and paste to apply.